Nice cel-animated commercial by


Author Notes

We were approached by Milan based agency Touch Italy to create a stylized, hand-painted TV commercial for UBI Banca - an Italian banking group.

It’s one of the most progressive briefings we’ve seen for a client like this, and we really had a lot of fun working alongside the agency. The style is carried over to the website and printed material, and is intended to appeal to an 18 - 35 year old demographic.

Designed, directed and produced by PlusOne.

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