Amazing animation on this infographic piece by Dave Penn
The joy of the project was working with Paddy on the script and tightening that. I used to be an editor myself so I got what kind of thing he wanted to communicate. The design process was also fun once I had decided on simple geometric evolutions. I storyboarded for 2.5 days but actually could have saved myself some headaches if I had storyboarded for a little longer. The animation was mostly simple - the challenge was making it seamless and maintaining a flow. As always, I had James in mind for audio and what kind of things he could feed off and accentuate.
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