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Author Notes

SAS Customer Intelligence 360 enables marketers to reimagine marketing in a new way. This powerful solution delivers purpose-built, intelligent marketing for today's modern enterprises. No matter your level of marketing maturity, SAS can help you move from data, to insight, to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Marketing analytics from SAS empowers you to reimagine marketing, creating and extending real-time, personalized customer experiences that increase profitability and create lasting brand loyalty

With SAS Customer Intelligence 360 you can create relevant and satisfying customer experiences. Utilizing customer-level digital data combined with traditional data sources, marketers gain a powerful 360-degree view of each customer including: a deeper customer understanding from imbedded predictive marketing analytics, contextual customer engagement across inbound and outbound channels, and compelling customer experiences tailored to each unique customer's journey.

SAS enables marketers to gain unique insights that can guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can't resist

Marketers can go beyond capturing limited page click data, to truly understanding individual customers' navigational behavior on websites and mobile apps. By combining online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – marketers gain a powerful, cohesive, 360-degree view of each customer.

SAS Customer Intelligence 360 let you craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.

Predictive models give you a forward-looking view of your campaigns and everything you learn goes back into your models, so they get smarter and better over time.

Learn More about SAS Software and Next Steps

SAS® Customer Intelligence 360 on SAS.Com –  https://www.sas.com/ci

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