Innovative design from Buck for IBM

 

Author Notes

We spent a lot of time with Ogilvy NY thinking about things like digital destinations, outmaneuvering markets, cognitive stepping stones and legacy systems. Then we created 40 assorted animated interludes to be peppered into expert testimonies about IBM’s Cognitive platforms. We like to think of them as a big box of friendly design punctuation: Graphic question marks! 3D commas! Stop motion interrobangs!

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Jon Gorman, Ben Langsfeld, Daniel Oeffinger
CG Supervisor: Bill Dorais
Head of Production: Kitty Dillard
Producer: Anabella Zubillaga
Production Coordinator: Alexi Yeldezian
Production Intern: Sarah Berry
Art Director: Nicolo Bianchino, Ben Hill
Design: Nicolo Bianchino, Andreas Bjoern Hansen, Kimberly Dulaney, Ben Hill, Jon Gorman, Ben
Langsfeld, Ross McCampbell, Daniel Oeffinger, Chris Phillips, Fede Reano.
Animation: Nicolo Bianchino, Andreas Bjoern Hansen, Rocio Cogno, Trentity DeWitt, Daniel
Dickheiser, Ben Hill, Jon Gorman, Ben Langsfeld, Ross McCampbell, Daniel Oeffinger, Alex Perry,
Chris Phillips, Fede Reano
3D Modeling: Arvid Volz
Compositing: Nicolo Bianchino, Andreas Bjoern Hansen, Jon Gorman, Ben Hill, Alex Perry, Carly
Senora, Wei Shen Wang
Lighting: Ben Langsfeld, Ana Luisa Santos, Chris Phillips
Set Fabrication: Janet Kim
Stop Motion Director: Jon Gorman
Stop Motion DP: Anibal Hernandez
Set Assistant: Harry Summers

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