Sick advert by the Mill

Author Notes

@Mill_NY helped create this latest film from @adidasoriginals, directed by Manu Cossu and created by @JohannesLeonardo's duet Wes Phelan & Matt Edwards. The spot shows that creativity is in a constant state of evolution, taking you on a visual journey with some of the world’s most influential creators like @asapferg@playboicarti@dualipa@kaytranada@adrianneho@milessilvasand @marcelotwelve.
Watch ‘Original Is Never Finished’ at

Out of repetition, comes variation. Out of variation, comes iteration. Out of iteration, comes creation.

Uniting some of the world’s most influential creators, our latest film presents a new definition of originality by building upon what came before to create what will come next.

Client: Adidas Originals
General Manager: Torben Schumacher
Global VP of Brand Communications: Alegra O’Hare
Global Senior Director of Communications & Brand Marketing: Jenny Pham
Global Director of Social Media & Public Relations: Silvia Calligher
Global Senior Manager Communications: Edi Borrelli
Global Communications Manager: Gemma Albi-Verdu
Senior Director, Global Brand Marketing Operations & Creative Shoot Production: John van Tuyll
Senior Shoot and Production Manager: Justin Townsend
Global Brand Management, Operations & Procurement: Andreas Hemmerlein
Shoot and Production Manager: Christian Wirth

Agency: Johannes Leonardo
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director, Founding Partner: Ferdinando Verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Senior Copywriter: Jeph Burton
Senior Art Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Senior Producer: Tina Diep
Senior Producer: Craig Keppler
Associate Producer: Alexandra Olivo
Junior Producer: Maddie Tiedrich
Producer: Jay Jenkins
Producer (Shanghai): Joey Mok
Group Account Director: Sam McCallum
Account Director: Dominique Dalton
Account Supervisor: Gulru Soylu
Account Supervisor: Katherine Gutierrez
Account Executive: Adriana Mariella
Head of Strategy: Mark Aronson
Senior Strategist: Johnny Roelofs
Strategist: Miné Cakmak
Director of Business Affairs: Marta Stajek
Senior Business Affairs Manager: Ann Marie Turbitt

Social Agency: Annex88
Chief Creative Officer: Harry Bee
Brand Director: Sean Benz
Senior Account Director: Tyler Murphy
Account Manager: Alessandra Russo
Senior Creative: Nikki Mirsaeid
Senior Social Media Creative: Clement Balavoine
Producer: TJ Docena
Editor: Gian Buazulli
Editor: Christie Brown
Photography Retoucher: Renata Raksha

PR Agency: PR Consulting
Founder: Pierre Rougier
Partner: Sylvie Picquet-Damesme
Vice President: Matt Kays
Senior Digital Director: Parise Sellitti
Associate Director: Jordan Potter

Brand Films – Production & Post Production:

Production Company: Iconoclast
Director: Manu Cossu
Director of Photography (Los Angeles): Mattias Rudh
Director of Photography (Shanghai, Madrid, San Francisco): Alex Barber
Managing Director: Charles-Marie Anthonioz
Executive Producer: Valerie Romer
Producer: Suza Horvat

Production Service Company (Shanghai): Lunar Films
Executive Producer: Ken Yap
Producer: Terri Goh
Producer: Feng Zhe
Production Manager: Wang Wei

Production Service Company (Madrid): Widescope Production
Company Owner / Managing Partner: Marcos de Fortuny
Production Manager: Nestor Cano
Production Coordinator: Sara Valderas
Production Assistant: Flint Pearce

Editorial: Exile
Editor (Lead): Robert Lopuski
Additional Content Editor: Christopher Fetsch
Assistant Editor: Alex Doyle
Executive Producer: Sasha Hirschfeld
Producer: Alejandra Alarcon
Producer: Becca Riehl

Visual Effects: The Mill
VFX Supervisor / VFX Lead: Antoine Douadi
CD, Supervisor: Corey Brown
3D Lead: Ajit Menon
Senior Producer: Nick Strange Thye
Senior Producer: Bugs Russell
Associate Producer: Ashley Goodwin

Designs & Illustrations:
Not To Scale

The Art of Ginozko
Album Cover Illustrator: Matt Anderson

Color: Company 3
Colorist: Tom Poole
Color Producer: Alexandra Lubrano
Assistant: Jenny Montgomery

Music – “Keep Pushin”
Publisher: Warner
Publisher: BMG
Publisher: Mushroom Group
Writer: Mousse-Tee
Writer: Errol Rennalls
Writer: Boris Dlugosch
Writer: Jafan Davis

Music Supervision:
adidas Global Music Manager: Daniel Cross

Music – Remix: Human
Music and Remix: Human and Sibot of Say Thank You
Creative Lead / Composer / Remixer: Morgan Visconti
Creative Lead: Mike Jurasits
Composer / Remixer: Sibot of Say Thank You
Composer / Remixer: Matthew O’Malley
Executive Producer: James Dean Wells
Singer: Briana Nadeau
Singer: Moonchild Sanelly
Additional Orchestration of Franz Schubert’s “Symphony No. 8 in B minor aka the Unfinished Symphony”: Robert Gulya
Additional Vocal Production: John Christopher Barnes


If you would like to submit a piece for inclusion in our INSPIRATION category please submit it to us here or tag #aescripts on Instagram.