National Geographic Channel wanted to launch a provocative promo to build tension for the network premiere of “We Steal Secrets.” They asked us to visually explore the tech aspects of the documentary, while hinting at Julian Assange’s mysterious dichotomy between hero and villain.
We created a graphic style inspired by data and surveillance, and animated it with a multi-layered “glitch” technique that seamlessly transitions the footage into a cyber world. The design uses a dark, refined color palette to represent the urgent, thriller-esque nature of the film. The promo was given a trailer-like feel in order to pose the big questions within the documentary and to build hype around unveiling the truth behind wikileaks.
Check out the Behance profile page for this project