Great style and character animation on this spot by Cub Studio
'NFL Superfans' was commissioned by the NFL to highlight the many ways football fans can interact with the NFL's digital products and content.
We were approached by their creative team to bring their script to life and develop a family of characters who each have an individual relationship to the NFL's many channels and online products.
The piece is created entirely in Adobe After Effects, the characters are all created using masks.
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