Nice idea and execution for an opening title sequence by


Author Notes

We tried to keep the animation fairly simple, for the sine wave in the beginning and reflections of the drop in the water we used Cinema 4D, all other animation was done in After Effects. Although a huge fan of Ease and Wizz, all the pendulum movement was done using a simple Math.sin() expression, with a slider for the decreasing amplitude.

At the core of successful corporate identity-projects lies a complex interplay of client and agency. Only when both involved parties join forces, true excellence can be achieved.

For the 2014 installment of the „cxi Conference“ – the leading conference in the field of „Corporate Identity“ held at the University of Applied Sciences, Mainz – a series of seven films were produced that show the interplay of client and agency over the course of a corporate identity project.

While the opening titles portray the interplay between client and agency in a majestic, almost ballet-like choreography, the six thematic bumpers offer a more entertaining and playful perspective on the process.


Direction: Bastian J. Schiffer

Concept: Bastian J. Schiffer & Simon Rauh

Hands: Julia Fink & Simon Rauh

3D Lead: Simon Fiedler

Animation: Bastian J. Schiffer & Simon Fiedler

Sound Design: Bastian J. Schiffer & Simon Rauh

Mastering: Simon Rauh

Music licensed from Audio Network.


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