FRUIT OF THE LOOM - SOCIAL PRODUCT (Instagram)
A N I M A T I O N
Our contrast color block detail fashion fleece activewear provides ultimate comfort with it’s super soft fleece.
The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.
C R E D I T S
Client: Fruit of the Loom
Agency: CPB Group
Directed by: We Are Batch
Creative direction: Daniéla de Lange
Art direction & Animation: Nuria Boj Negrete