360º/VR experience using SkyBox 360/VR Tools for Premiere Pro for TRESemmé by Malka Media and Mechanism Digital
Tools used
Author Notes
Malka Media produced a 360/VR experience for TRESemmé as part of NYFW SS 2017 (New York Fashion Week Spring Summer). Charles Youssef partnered with TRESemmé to film in a Manhattan rooftop garden, allowing a 360 view of the catwalk and surrounding New York City skyline as if you’re sitting front row.
There was a time when fashion week was limited to a specific location in NYC, where editors, buyers, stylists, and celebrities watched the show. All that has changed, as technology allows anyone a front row view, and designers create events outside of the conventional fashion week venues.
Mechanism Digital was brought in for their expertise on 360/VR post-production. They used Adobe software with mettle SkyBox 360/VR Tools in Adobe Premiere Pro as part of their VR production pipeline.
The Post-Production
Mettle SkyBox 360 VR Tools for Premiere Pro support the 3840 x 2160 stereo format that was used in the production. Google Jump and the Nokia Ozo are two examples of cameras that can shoot stereo over:under in this format. The stitched footage was imported into Premiere Pro, where SkyBox 360/VR Tools plugin were used.
![](http://www.mettle.com/wp-content/uploads/Tresemmes-equirectangular-SKyBox-360-VR-Tools-32crwz3q515mk6jjtmvabu.jpg)
The footage was shot in 3840 x 2160 Stereo format, over:under.
![](http://www.mettle.com/wp-content/uploads/google-cardboard-2-32crwzlti7affe50rwi70q.jpg)
The stereo format can be viewed on Google cardboard, or similar devices. On a browser or phone, it will display as mono view.
![](http://www.mettle.com/wp-content/uploads/TRESemme-opener-Mettle-SKyBox-360-VR-Tools-32crwvgjqjp5lz31wbigp6.jpg)
Mono view for phone or browser ie. Google Chrome.
Post VFX and graphics with SkyBox 360/VR Tools:
- Tripod, wire removal and floor replacement where stitch was uneven.
- Skybox convertor to pan camera so problem area is centered on screen, then convert equirectangular to cube map in order to paint in Photoshop.
- Skybox to reverse process and put the patch back in 360
- Skybox converter to re-position the Maya/3D titles & 3D clouds in post to give clients fast results without having to go back to 3D, and using skybox viewer to see results.
- Sharpener tool on some footage.
![](http://www.mettle.com/wp-content/uploads/Fashion-models-Tresemme-2D1-32e56t7fhbg2lknulr9822.jpg)
![](http://www.mettle.com/wp-content/uploads/tresemme_METTLE_mechanism_01a-32dxk3859rt3rmfva6nw22.jpg)
![](http://www.mettle.com/wp-content/uploads/tresemme_METTLE_mechanism_02a-32dxk1lcbyvnmzqj9x9d6y.jpg)
Production Company Malka Media Group
Directed by Jeff Frommer
CGI, VFX and Post by Mechanism Digital Inc.
VFX Supervisor Lucien Harriot
VFX Artist Fangge Chen
Malka Media is a content studio built for brands and agencies alike. We leverage insight and technology to deliver compelling creative and original content. Jeff Frommer production director.
Mechanism Digital is a NYC production studio since 1996 providing design, effects & new development for the film, television & advertising industry.
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