Beautiful design and animation using Ray Dynamic Color and Ray Dynamic Texture on this explainer by MEMOMA

Tools used

Author Notes

Our friends at Artsmart Inc. developed a kit with several tools to improve the careers of art students and young artists, it consists of tips, hacks, recommendations, and situations in real life scenarios provided by gallerists, managers, and people with long experience in the art industry. For the launching campaign, they commissioned us to do an explainer video to help the sales of their product, as is an art-related product, we found the perfect excuse for using abstract and geometric forms in motion to represent the different concepts of their method. We liked the final results mostly because this particular client gave us creative freedom to our proposal since the beginning.

Hope you like it too!



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