Explainer created with Joysticks 'n Sliders, Prism, Labels, EaseCopy, Hooker and more in After Effects by Yellow Lab. Includes behind the scenes process video.
Tools used
- Joysticks 'n Sliders
- Prism
- Labels
- EaseCopy
- Hooker
- Duik
- Move Anchor Point
Author Notes
How do you make a financial smartphone app both appealing and easy to understand? With astute use of action, voice-over and colour. In this explainer video, life pre-VISA is a drab blue. As VISA’s new pre-paid bill pay feature springs into action, the palette transitions to golden yellow scenes, complete with prancing dogs and fluttering butterflies. We also leveraged this video for Instagram animation images.
-
CREDITS
Director:
Andrew Embury
Design:
Maker's Co.
Animation:
James Hazael
Andrew Embury
Submit
If you would like to submit a piece for inclusion in our INSPIRATION category please submit it to us here or tag #aescripts on Instagram.
Comments