Nice character animation using NewtonExplode Shape LayersFlowRift and more by Joe Shrum

Tools used

Author Notes

Playful, animated product explainer. Produced by the in-house team at The Advisory Board Company ( We had a lot of fun on this one! Voices provided by designers, web developers, art directors, video producers, and material managers. 

Direction: Joe Shrum (
Illustration: Matt Starchak
Animation: Joe Shrum, Nate Smith-Grasse (

Feeling overwhelmed by the mounting messages in your inbox? Getting many directions from many people? Welcome to college.Guide is an app that helps students see all the important things in one easy-to-view path and reminds them of what’s next.

Play this video at your next orientation or other session where you want to share Guide.


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