Explainer created with Joysticks 'n SlidersPrismLabelsEaseCopyHooker and more in After Effects by Yellow Lab. Includes behind the scenes process video.

Tools used

Author Notes

How do you make a financial smartphone app both appealing and easy to understand? With astute use of action, voice-over and colour. In this explainer video, life pre-VISA is a drab blue. As VISA’s new pre-paid bill pay feature springs into action, the palette transitions to golden yellow scenes, complete with prancing dogs and fluttering butterflies. We also leveraged this video for Instagram animation images.



Andrew Embury

Maker's Co.

James Hazael
Andrew Embury


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